ARTICLES BY THIS AUTHOR
May 2022
May 17
Crate & Barrel Names Sebastian Brauer Metaverse VP, Announces More Promotions
Crate & Barrel has announced significant changes across its executive leadership team.
May 17
Doritos and Cheez-It Hype Up Product Launches With Digital Experiences
Brands are increasingly trending toward collaborations and techy experiences in order to elevate new product launches. The latest to do so? Doritos and Cheez-It.
May 13
Forget Ice Cream Trucks and Say Hello to Robomarts, Unilever’s Newest Pilot
Unilever is partnering on a pilot program that will allow consumers to have ice cream delivered via a fleet of Robomarts — branded vans stocked with products from companies such as Ben & Jerry’s, Breyers, Good Humor, Magnum ice cream, and Talenti.
May 10
Carhartt Names Chad Cornstubble SVP of D2C
As part of the senior leadership team, Cornstubble will be responsible for guiding the organization and its D2C team to engage new and existing consumers online and in retail stores.
May 06
Adidas Steps Up Presence With Foot Locker as Nike Partnership Fades
The two companies announced an “enhanced” partnership focused on product innovation, elevated experiences, and deeper consumer connectivity.
May 04
Conagra Brands Names Lucy Brady President of Grocery and Snacks
Brady will be responsible for leading the company’s modernization efforts and growing the brand’s grocery and snack portfolio, which includes brands such as Slim Jim, Duncan Hines, and Angie's, and BOOMCHICKAPO.
May 03
CPGs Seize On Rocketing TikTok Trends
CGs like Smashbox are flocking to the channel to build out their brand voice and expand their reach.
Apr 2022
Apr 27
Degree Hosts World’s First Metaverse Marathon in Support of DE&I Initiatives
Degree Deodorant is the latest brand to jump into the metaverse trend, launching the first-ever marathon being held in Decentraland.
Apr 26
Mondelēz International to Acquire Grupo Bimbo's Mexico Confectionery Business, Ricolino
An agreement with Grupo Bimbo specifies that the purchase amounts to $1.3 billion, bringing nearly 6,000 associates, four manufacturing facilities, and several distribution channels under the Mondelēz umbrella.
Apr 25
Analytics Unite 2022: Procter & Gamble's David Dittman Joins Loyalty Talk
Learn what it takes to create an impactful loyalty strategy that not only strengthens existing consumer relationships, but incentivizes others to join and reap the rewards.
Apr 22
Buy With Prime: Free, Expedited Delivery Expands Beyond Amazon.com
Amazon has unveiled Buy With Prime, a new benefit that will allow Prime members to receive free, expedited delivery of products from online brands and beyond Amazon.com.
Apr 21
FIRST LOOK: Rao’s Homemade Pop-Up Shop Brings Food Tasting Experience to NYC
The brand is allowing consumers to sample a variety of its offerings in a limited-time experience that also includes wine pairings and freshly grown produce and Italian herbs.
Apr 19
Newell Brands Launches Content Incubator Kitchen
The Creative Kitchen will function as a space that can showcase category trends and engage consumers in both a virtual and in-person environment. It will allow creators to produce and share videos, tutorials, and more.
Apr 19
Hasbro: Azzi and Austin's New Leadership Roles, D&D Beyond Acquired from Fandom
Hasbro has made two leadership changes this week, first naming Shane Azzi as its new chief global supply chain officer. Additionally, Matt Austin is moving into the chief commercial officer role. The company also acquired D&D Beyond.
Apr 15
Building a MarTech Strategy that Bridges the Consumer Proximity Gap
The MarTech stack is complex and underutilized. In this webinar’s transcript, learn how simplifying your technology and marketing efforts can help you bridge the consumer proximity gap and drive higher acquisition rates.
Apr 14
Goodbye Plastic? MGA Entertainment Boosts Sustainability Efforts With L.O.L. Toys
Sustainability is taking on a playful spin as popular toy brand L.O.L. swaps out plastic for paper.
Apr 14
Coca-Cola, Kraft-Heinz, Unilever: CPG Companies Embracing the Data Revolution
From the supply chain to in-store experiences, businesses need to embrace data, and the tech infrastructure that keeps it flowing in order to increase market visibility, strengthen product innovation, and bolster the consumer experience.
Apr 13
3 Ex-Amazon Employees Join Imperfect Foods' Leadership Restructure
Three ex-Amazon leaders will take the helm as chief operating officer, chief merchandising officer, and chief financial officer.
Apr 12
Conagra Brands’ Evol Minimizes Eco Footprint With Carbon-Neutral Frozen Meals
In the latest push toward climate-friendly packaging and manufacturing, Conagra Brands’ Evol has launched carbon-neutral single-serve frozen meals.
Apr 11
Unilever and Ahold Partner on Consumer Behavior With Visual Learning End Caps
Using “lift-and-learn” technology, consumers can obtain information about Unilever products by touching or lifting them off the end cap — without having to scan a QR code, touch a screen, or download an app.
Apr 05
Spiceology Departs Third-Party Cookies to Get a Larger Slice of the Pie
Spiceology’s main goal was to find a solution that would get in front of its target audience, without having to rely on third-party cookies. Here's what they did.
Apr 05
Very Good CEO Terminated, Lay-Offs Ahead as Company Pivots to 'Sustainable Growth'
Rather than immediately fill the role of CEO, the company has decided to temporarily create an executive committee, made up of several senior executives from within the company.