ARTICLES BY THIS AUTHOR

• 5/6/2026

  Coty Builds End-to-End Gen AI Content System

  This initiative is at the center of a broader content transformation, alongside initiatives that include new digital set management capabilities, digital twins and virtual production.

  Heidi Bitsoli

  
• 5/4/2026

  Haleon Names Richard Manso U.S. Chief Marketing Officer

  His appointment comes at a time when individuals are turning toward more self-directed, active roles in managing their well-being as they increasingly seek seamless, personalized and on-demand experiences.

  Heidi Bitsoli

  
• 4/29/2026

  Unilever's Blueprint for Turning Impressions Into Affiliation

  By capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire.

  Heidi Bitsoli

  
• 12/1/2025

  Inside Barilla’s Al Bronzo Relaunch Boost from Real-Time Display Insights

  What started as a premium pasta relaunch quickly became a lesson in how real-time data helps brands correct execution, react to trends and avoid costly missteps.

  Heidi Bitsoli

  
• 9/25/2025

  Innovation Keeps Sparkling Water Aisles Bubbling With Growth

  The sparkling water market is far from flat.

  Heidi Bitsoli