Amara Alexander
ARTICLES BY THIS AUTHOR
- 8/31/2023
Organic Valley Goes DTC With New Merch Store
Organic Valley is going direct-to-consumer in a new way through the launch of a branded merchandise store intended to support small family farms. - 8/16/2023
How CPG Leaders Can Navigate Economic Challenges with Data-Driven Planning
In today's marketplace, a perfect storm of commercial, supply chain, and operational disruptions has unfolded, triggered by rising inflation and the looming rumors of a recession in the latter half of the year. - 8/10/2023
Coty’s Kavita Thekkakara Joins Sales & Marketing Summit To Talk Maximizing Brand Experiences
Kavita Thekkakara, BI director at beauty powerhouse Coty, will share her insights at the 2023 Consumer Goods Sales & Marketing Summit on how companies can deliver value-added brand experiences and predict what consumers are looking for next. - 8/7/2023
Successfully Tell Your Sustainable Brand Story With Better Data
Sustainability was not always a big growth driver for CPG products. Often, these niche products were relegated to the top shelf and commanded a premium for a microsegment of customers with limited sales. Brand managers were asking questions: Is it worth pursuing a sustainable product? Will it generate enough revenue for the brand or as a new product? - 8/4/2023
Colgate-Palmolive’s Cherie Leonard Exploring Retail Media ROI at Consumer Goods Sales & Marketing Summit
Cherie Leonard, senior director of North America Insights at Colgate-Palmolive, will share her observations surrounding the growth of retail media and how they’re navigating common challenges at the 2023 Consumer Goods Sales & Marketing Summit. - 8/2/2023
PepsiCo and Walmart Team Up For Regenerative Agriculture Initiative
PepsiCo and Walmart have partnered for a new initiative focused on supporting U.S. and Canadian farmers’ pursuit to improve soil health and water quality. - 7/24/2023
Curology Enters Direct-to-Consumer Market
Curology is entering the direct-to-consumer market with the launch of a new online storefront known as The Curology Shop. - 7/18/2023
Coca-Cola Accelerates Reusable Packaging Pilots
The Coca-Cola Company is moving forward with several reusable packaging pilots in North America, including one that replaces single-use cups with reusable ones at large venues. - 7/14/2023
Southern Glazer’s Wine & Spirits Bolsters POS Execution
Alcohol beverage distributor Southern Glazer’s Wine & Spirits is investing in its point-of-sale (POS) execution capabilities. - 7/14/2023
Blue Diamond Growers’ Sarb Dhanjal Talking Insights-Driving Innovation at 2023 Consumer Goods Sales & Marketing Summit
Sarb Dhanjal, senior director, consumer insights, business analytics, and consumer advocacy at Blue Diamond Growers, will take to the stage at the 2023 Consumer Goods Sales & Marketing Summit to share how the company is developing a common language as part of its innovation transformation.