The Truth About Digital Marketing

Given its name, you’ll be forgiven for assuming that the practice of “digital marketing” is the sole responsibility of the chief marketing officer and the people who report into that title. 

Truth is, with the increasingly critical role that consumer understanding plays in the success of a brand, the practice transcends the marketing department and requires support from a range of other organizational functions, as Salesforce.com’s Keith Schlaht explains in this month’s Straight Talk.