Transforming Field Execution to Create The Perfect Store
12/12/2013
A new generation of mobile applications is taking shape; one that allows
companies to go beyond simply automating or digitizing processes.Imagine
being able to determine instantly whether or not a product is being
merchandised to its fullest potential. Or helping certain stores assess
whether or not they are eligible for promotional opportunities unique to
their geography, business model, target demographic or purchasing levels.
The coming revolution in mobile applications, paired with the next
generation of mobile devices, can make this wish list a reality. Based on
the concept of guided execution, new mobile applications will help CPG
companies rethink and reinvent field sales operations,“guiding”teams with
best practices and standard processes that are leveraged end to end.
companies to go beyond simply automating or digitizing processes.Imagine
being able to determine instantly whether or not a product is being
merchandised to its fullest potential. Or helping certain stores assess
whether or not they are eligible for promotional opportunities unique to
their geography, business model, target demographic or purchasing levels.
The coming revolution in mobile applications, paired with the next
generation of mobile devices, can make this wish list a reality. Based on
the concept of guided execution, new mobile applications will help CPG
companies rethink and reinvent field sales operations,“guiding”teams with
best practices and standard processes that are leveraged end to end.