PUMA Deploys E-Commerce Platform
Sport lifestyle company PUMA North America selects iCongo Inc.'s ICE3 suite of e-commerce and e-marketing systems to create an online order management and marketing customer portal.
The new e-commerce platform is expected to enable PUMA North America to launch a highly branded portal where customers, account representatives and customer service personnel will connect online to place orders, obtain detailed and up-to-date product and order information, including order history, order status, product availability, pricing and account status.
Over the next few months, PUMA North America will implement the e-commerce solution, including catalog and order management, CRM and call center solutions. The system also includes a comprehensive suite of customer marketing, communication and content management systems (CMS), including an e-mail campaign manager, as well as an "online" and "offline" salesforce automation system
The new e-commerce platform is expected to enable PUMA North America to launch a highly branded portal where customers, account representatives and customer service personnel will connect online to place orders, obtain detailed and up-to-date product and order information, including order history, order status, product availability, pricing and account status.
Over the next few months, PUMA North America will implement the e-commerce solution, including catalog and order management, CRM and call center solutions. The system also includes a comprehensive suite of customer marketing, communication and content management systems (CMS), including an e-mail campaign manager, as well as an "online" and "offline" salesforce automation system