Welcome back to The Mix, where we provide a little info, a little insight, and always some interesting stories occurring in and around the consumer goods industry. In this issue:
- Better Choice Company is bringing people-food expectations to the pet sector
- Alexa gets her hands dirty so consumers don't have to
- Maybe your boss/report/colleague/commute isn't actually so bad ...
Arrive here via text? We know texting is a new way to receive CGT content. We promise we’re being thoughtful about it. Let us know what you think.
Not yet a subscriber? Subscribers to The Mix are the first to receive each issue, along with special offers for our events and early looks at our research.
You’re also using QR codes?
The pet industry is interesting in the form of retail recommendation being very important to help drive brand success. There's a lot less retail associates and salespeople in stores [now], so we wanted to identify ways to still connect with the pet parent at retail when they’re most apt to be influenced.
We have QR codes on the back of our bags and shelf signage that you scan with your phone. Then there's an environment hosted by a dog that takes you through the experience, and it allows you to understand in a succinct way what [the brand] is all about. The dog will take you through the five nutritional pillars that we’re delivering on. We have a comparison chart vs. the top competitors, and there's an FAQ element, where if you have questions, you can in real-time ask us through our website.
Lastly, we have a $5-off coupon you can get through the experience by signing up for an email program, and it immediately sends you a coupon. The technology replaces, essentially, a lot of sales associates that would be needed in-store to help connect.
For Your Radar
Listen. Learn. Grow.
Have you checked out our Tech Transformation podcast? We release episodes regularly, highlighting the innovative technology strategies retailers and consumer goods companies are executing to meet the needs of their consumers.
We’ve got a great lineup ready for binge listening. Here’s just a quick look at some of our recent episodes:
- Ulta Beauty’s Kelly Mahoney On Mobile-First Omnichannel Personalization
- Data Science and Transformation Lessons from Nicole Nelson
- Forrester On Why We Should Stop Calling Everything the Metaverse
Want to stay up-to-date on all things Tech Transformation? Subscribe today!
Alexa is everywhere, and now she's getting her hands even dirtier. Though this isn't the virtual assistant's first foray into the laundry room, GE's new machines are looking to create even more personalized and smarter experiences. Consumers can ask Alexa to name specific fabrics such as blankets, cashmere, jeans, or gym clothes, as well as identify types of stains like “chocolate bar,” “deodorant,” or “pinot noir” in queries, and the machine will automatically adjust settings based on the request.
The tech gets even smarter — particularly where the SmartHQ app gets involved. With a Smart Dispense feature, users can scan their detergent type into the app and the washer will dispense an accurate amount of detergent. Thanks to smart sensors, the machines also measure soil and detergent levels to cut down on wash times. All this info goes straight to consumers — they can get alerts and software updates via the app, as well as manage their loads remotely.
When it comes to laundry innovation, though, we have to ask: When is Alexa going to be more like the Foldimate?
Have a product, marketing, or packaging innovation you think we should spotlight? Reach out.
From the Feed
The Last 30,000 Feet
Fulfillment is rapidly transforming, and Amazon is eager to own the skies. The company, which has been working on drone delivery for nearly a decade, shared details into the "sense and avoid system" that leverages object-detection algorithms to identify pesky things like aircraft and chimneys. Consumers living in Lockeford, Calif., will be among the first to receive drone deliveries as soon as this year, provided they pass the backyard-inspection test Amazon conducts by sending an employee to visit the home. Upon passing, orders can be placed as usual on Prime Air, with ETA provided via a status tracker. The drone will then descend upon to the consumer’s backyard — hovering at a safe distance before releasing the package and rising back up to altitude. Read more at RIS News.
Measure Twice, Jump Once
Though the labor market remains tight, workers are feeling less confident when it comes to the amount of leverage they have in the hiring landscape or even within their current workplace. With unease of a potential recession bubbling, recruiters say that conversations are shifting from a need for flexibility to that of security. (With all that said, competition for talent remains unprecedently fierce, especially in tech.) Read more at The Wall Street Journal.
Subscribers to The Mix are the first to receive each issue, along with special offers for our events and early looks at our research.