Back Office

The manufacturer of Chef Boyardee, Orville Redenbacher’s, Birds Eye, Hunt’s, Marie Callender’s and Slim Jim products has expanded its implementation of Microsoft's Copilot platform.

The 90-year-old legacy company needed a reboot as it looked to keep up on expanding distribution capabilities from its competitors.

Samuel Du Retail, general manager of artificial intelligence, data and shared services, shared details about the company's AI roadmap.

Together, these functions drive General Mills’ digital evolution.

Toynk expects benefits such as reduced manual efforts, better transparency and accountability, and enhanced reporting with fewer errors.

As more facilities come online, the company plans to further standardize deployment models and performance benchmarks across the network.

With what it calls "One Hershey,'" the company centralizes global brand marketing, creating streamlined processes under a single integrated structure for brand growth, category management and consumer insights.

The company looks to gain new efficiencies through a supply chain optimization that will accelerate decision-making