Ad Automation / Optimization

Agentic commerce is still emerging, but its potential impact is coming into focus, reshaping how products are surfaced, compared and ultimately chosen. Learn how companies like Unilever and Walmart are preparing.

Both are cutting down on innovation timelines and introducing efficiencies by embedding AI-enabled capabilities across their enterprises.

In the driver's seat when it comes to capability, CMO Nick Hammitt has the opportunity to "play and figure out" all the advances in technology and AI to drive growth and impact for the organization.

Brands need to adapt to a world where consumers are increasingly comfortable delegating their decision-making to AI

This initiative is at the center of a broader content transformation, alongside initiatives that include new digital set management capabilities, digital twins and virtual production.

See who will be responsible for translating enterprise tech investments into actionable growth strategies across sales, marketing and commerce.

See how both companies will leverage the same platform to solve unique business challenges.

The collaboration will help Estée Lauder progress on transitioning from a regional media structure to a connected global approach that leverages data, technology and AI.