New hydration brands are entering the market at a rapid clip, each fighting for the same shelf space, the same displays and the same access to store managers.
In the driver's seat when it comes to capability, CMO Nick Hammitt has the opportunity to "play and figure out" all the advances in technology and AI to drive growth and impact for the organization.
This initiative is at the center of a broader content transformation, alongside initiatives that include new digital set management capabilities, digital twins and virtual production.
With what it calls "One Hershey,'" the company centralizes global brand marketing, creating streamlined processes under a single integrated structure for brand growth, category management and consumer insights.
