Augmented Reality

The importance of developing a strategy that fosters consumer communities and differentiates between v-commerce and e-commerce.

We’re digging into the metaverse and what it might actually mean for retailers and consumer goods.

Rule No. 1 of the metaverse? Not everything is actually the metaverse.

CGs like Smashbox are flocking to the channel to build out their brand voice and expand their reach.

Degree Deodorant is the latest brand to jump into the metaverse trend, launching the first-ever marathon being held in Decentraland.

Learn how companies can meet ever-changing consumer demands by deploying new digital strategies that will help support product differentiation and drive the next industry paradigm shift.

Coca-Cola is marrying nostalgia with gaming for its next product innovation — with a little augmented reality thrown in for good measure.

How far will virtual tech go in transforming the brand experience? From new try-on capabilities to completely virtual products, Eyebobs and Heineken are the latest companies to embrace the growing trend.

Today, consumer brands are struggling with two major things. The first is whether or not they should be incorporating the metaverse into their long-term strategies, and the second is if said pivot is absolutely necessary to continue staying on top.

The metaverse gold rush is on, and brands are scrambling to figure out what that means for them.

As brands work to refine their direct-to-consumer strategies, they’d be wise to add a new layer: direct-to-avatar.

Predictions for the new year abound, and digital twins are expected to tally one in the winners’ column for 2022.