Whitepapers

A data-driven approach to supply chain transformation overcomes challenges.

The goal of Customer Experience (CX) is to engage, co-create value, and connect with customers as they shop and buy. These days, customers expect you to offer a personalized version of what they need, based on where and when they need it. To learn how, download this guide.

Consumer goods companies that are shifting away from third-party data in favor of consented, first-party data are fundamentally transforming how they understand and interact with consumers. This eBrief covers how you can drive growth from a first-party data strategy that puts a single customer view at the center of your business.

Each wholesaler, distributor, and retailer follow their own point-of-sale (POS) system, which results in non-standardized data capture that renders the data useless or unreliable. How can companies gain real-time visibility into sales performance? Enter Demand Sensing. It provides access to real-time harmonized data, enabling end-to-end supply chain visibility. Read to know more.

The pandemic accelerated the shift to online shopping, changing the way consumers shop. This presents enormous opportunities for CPG companies as well as daunting challenges. The real difficulty, though, lies in the data available. How can CPGs harness real-time data and transform their e-commerce operations? Read to know more.

The two biggest challenges CPG companies face today are to fulfill evolving consumer needs and generate meaningful insights from the large quantum of data. How can CPG companies go beyond traditional demand planning techniques and leverage actionable insights that drive business growth? This is where demand sensing comes to the rescue.

Discover how Blue Yonder solutions can power next-gen experiences across the Consumer Industries supply chain.

Here’s a success story of how a global biotechnology company was able to swiftly onboard hundreds of distributors and retailers at a win-win cost model by implementing TradeEdge DMS. TradeEdge is a cloud-based solution that enables brands gain maximum channel visibility, add new channel partners, improve retail execution and reach new markets faster. Read on to know more.