ARTICLES BY THIS AUTHOR
- 5/13/2024
Why Coty Is Doubling Down on Dollar Stores and E-commerce
Coty’s new marketing efforts are driving strong e-commerce growth as it evolves to better meet shifting consumer behaviors. - 5/14/2024
Pamela Stewart: Coca-Cola Will Continuously Refine Lens Platform Based On Retail Engagement
Coca-Cola’s new Lens insights platform is positioned as the company’s commitment to being a strategic business partner to its retail customers. - 5/13/2024
Coca-Cola: Lens Platform Marks ‘Significant Evolution’ In Insights Sharing With Retailers
The Coca-Cola Company is launching a new data and insights platform known as Coca-Cola Lens that aims to share consumer behavior and industry trends in a digestible manner. - 5/10/2024
WK Kellogg’s New Marketing Model Shows Promising Results
WK Kellogg is optimistic about the impact of its new marketing model thanks to early success with its largest brand. - 5/9/2024
Kenvue’s ‘Our Vue Forward’ Plan Leans Into IT Upgrades
As Kenvue continues to reinvent itself as a standalone company, leaders shared more details about a newly launched "Our Vue Forward" efficiency initiative. - 5/7/2024
Why P&G's Latest Cold-Wash Collab Puts Consumers at the Center
As P&G works toward having 75% of laundry loads in North America washed in cold water, it recently expanded longstanding partnerships with GE Appliances, Electrolux, and Samsung to launch a washing machine certification program. - 4/26/2024
P&G, PepsiCo, Nestle, Kimberly-Clark: Consumer Behavior Snapshot in a Bifurcated Market
Are consumers trading up or down? It depends upon whom you ask in the latest round of earnings calls, and both sides are right. - 4/23/2024
How Boll & Branch Is Growing Consumer Loyalty With More Supply Chain Transparency
Luxury bedding brand Boll & Branch is bringing its supply chain transparency commitment to its website, as it finds consumer education translates to increased loyalty. - 4/16/2024
Heineken Elevates Knowledge & Insights Management With Generative AI
Heineken is adding generative AI to its internal insights platform to help employees locate and act on information, joining the chorus of CPGs equipping employees with conversational bots. - 4/12/2024
General Mills Expanding Generative AI in Procurement Amid Shift to Always-On Supply Chain
Get details on how General Mills is using enhanced datasets and AI within procurement to develop models that identify cost gaps.