\nLearn how leading brands like Coca-Cola, Amazon, Colgate-Palmolive, Wayfair, Albertsons, and more are trailblazing new paths through the innovative use of generative AI, and gain an understanding of the broader opportunities and challenges of AI in marketing. ","alternateLabel":"Infographic","teaserImage":{"id":16298,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2023-10/beyond_the_hype_ai_in_marketing_teaser.jpg?h=c71d0c67&itok=n16K8mBZ","width":960,"alt":"beyond the hype teaser","height":540},"sponsored":false,"businessTopic":[],"company":[{"id":548,"name":"Coca-Cola Co."},{"id":855,"name":"Wayfair LLC"},{"id":783,"name":"Albertson's"},{"id":724,"name":"Tapestry, Inc."},{"id":606,"name":"Amazon.com, Inc."},{"id":625,"name":"Colgate-Palmolive Co."}],"contentType":[{"id":769,"name":"Infographics"}]},{"title":"Crisis to Continuity: Building A Blueprint For Resilient CPG Supply Chains","id":22833,"bundle":"whitepaper","url":"/crisis-continuity-building-blueprint-resilient-cpg-supply-chains","date":"2023-08-25T12:04:01","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"Learn how Mars is getting ahead of the next disruption through the use of digital twins, and tuck away this tip sheet to improve your own supply chain resiliency.","body":"
One could argue that any product making it to the shelf in the last couple of years shows how resilient the supply chain can be. But challenges continue, and it’s not just in the manufacturing process. In fact, 95% of companies will fail to enable end-to-end resiliency in their supply chains by 2026, according to Gartner.
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Download this infographic to learn about the tech investments consumer goods companies are making to ready for tomorrow’s disruption — as well as the ones that are expected to help advance their increasing sustainability mandates.
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Learn how Mars is getting ahead of the next disruption through the use of digital twins, and tuck away this tip sheet to improve your own supply chain resiliency.
Maia Jenkins is an editor at CGT. She is originally from the U.K. but now based in the U.S. on the Gulf Coast. Prior to joining EnsembleIQ, she worked as a content manager and features writer for the HR media platform People Matters. She also helped found their digital learning platform, BeNext. As a freelancer, she has worked across various industries including retail, luxury goods, food and beverage and people and work technologies. In addition to writing, she spent many years in the education sphere, teaching and doing curriculum design for both adults and children in schools and businesses across Europe. She holds a MA from University College London and a BA from King's College London.
","title":"Editor","picture":{"id":15979,"url":"https://assets1.consumergoods.com/styles/portrait_gallery_item/s3/2023-06/maiajenkinsheadshot.jpg?VersionId=jhruwpihHIiIlxlDbksfioYXIF3Rb7EC&h=17407266&itok=MxJgQhsS","alt":"maiajenkins headshot","width":1083,"height":1043},"phone":"949-239-9149","contactForm":true},"summary":"In this infographic, discover actionable insights and strategies to optimize your RGM operations, enhance collaboration with retailers, and maximize profitability, with stories of success from The Kraft-Heinz Company, Altria Group, Coca-Cola, and more. ","body":"
Shrinking margins mean leveling-up RGM capabilities is more important than ever. In this infographic, discover actionable insights and strategies to optimize your RGM operations, enhance collaboration with retailers, and maximize profitability, with stories of success from The Kraft Heinz Company, Altria Group, Coca-Cola, and more.
","alternateLabel":"Infographic","teaserImage":{"id":16034,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2023-06/cgt_infogrph_teaser_sap_0623_logo.jpg?h=c71d0c67&itok=kXrqZ25S","width":960,"alt":"cgt infographic teaser","height":540},"sponsored":true,"businessTopic":[],"company":[],"contentType":[{"id":616,"name":"White Papers"}]},{"title":"RGM's Consumer Goods Growth Spurt","id":22585,"bundle":"whitepaper","url":"/rgms-consumer-goods-growth-spurt","date":"2023-03-31T15:03:18","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"Download to learn how companies are opting for a better, more holistic RGM strategy, including success stories from Coca-Cola, Kimberly-Clark, Mrs. T’s Pierogies, and more. ","body":"
Revenue growth management is more crucial than ever in today’s uncertain economic environment, and consumer goods companies are taking a more cross-functional approach to increasing business efficiency and profitability. Download to learn how companies are opting for a better, more holistic strategy, including success stories from Coca-Cola, Kimberly-Clark, Mrs. T’s Pierogies, and more.
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","alternateLabel":"Infographic ","teaserImage":{"id":15734,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2023-03/cgt_infogrph_teaser_vistex_0323_nologo.jpg?h=c71d0c67&itok=FxL_WllG","width":960,"alt":"rgm infographic","height":540},"sponsored":true,"businessTopic":[],"company":[],"contentType":[{"id":769,"name":"Infographics"}]},{"title":"Understanding the ‘Where’ of the CPG Industry","id":22257,"bundle":"embed_page","url":"/carto-closing-the-data-gap-with-spatial-analysis","summary":"Garnering an understanding of where and why consumers behave the way they do—in turn, maximizing brand performance is best achieved through spatial analytics.","sponsored":true,"author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"teaserImage":{"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2022-10/carto-cgt-teaser500x281.jpg?itok=3kjmvFjr","alt":"CARTO","id":15084,"height":281,"width":500},"topics":[{"name":"Infographic","url":"/infographic"},{"name":"Research and Reports","url":"/research-and-reports"},{"name":"Data & Analytics","url":"/data-analytics"},{"name":"Consumer Analytics","url":"/consumer-analytics"}]},{"title":"How to Drive More Impact with Smarter Store Visits","id":22293,"bundle":"whitepaper","url":"/how-drive-more-impact-smarter-store-visits","date":"2022-09-27T00:00:00","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"If CPG brands want to remain competitive, outdated practices of the past can no longer be an option. Learn how to get the most value out of your field force by empowering reps and managers alike with the technology they need to make the greatest impact in-store and at shelf.","body":"
In the past, CPG companies have been plagued with ineffective solutions in-store that were inaccurate, partial, and not immediately actionable. But with advances in retail technology, brands can now create more effective and strategic actions at the shelf. By implementing smarter store visits you can enable your teams to implement faster store checks, drive better execution, and achieve store targets with ease. Learn how to improve your retail execution and get more value out of your field force by downloading the latest infographic from Trax: “Drive More Impact with Smarter Store Visits”.
","alternateLabel":"INFOGRAPHIC","teaserImage":{"id":14993,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2022-09/cgt_trax_retail_61564_teaser_image_655x368_september.png?itok=2EaRdK9e","width":655,"alt":"cgt_trax_retail_61564_hero_image_655x368_september.jpg","height":368},"sponsored":true,"businessTopic":[],"company":[],"contentType":[]},{"title":"Finding E-commerce Success With Tech-Fueled Supply Chain Planning","id":22256,"bundle":"whitepaper","url":"/finding-e-commerce-success-tech-fueled-supply-chain-planning","date":"2022-08-31T00:00:00","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"E-commerce growth isn’t slowing down. Learn how to keep up with a data- and tech-focused supply chain strategy.","body":"
The world of e-commerce continues to explode, expanding at a rapid pace that requires adopting agile and advanced solutions. By leveraging innovative technologies, today's CPG companies can implement a streamlined supply chain strategy that supports this growth.
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Learn how CPGs can lean on tech in their e-commerce strategies to build a supply chain system that closes existing gaps and nurtures an automated, intelligent environment, resulting in improved data visibility, accelerated product flow, and increased profitability.
","alternateLabel":"Infographic","teaserImage":{"id":14895,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2022-08/cgt_infogrph_teaser_edgeverve_0822_nologo.jpg?itok=DsrBnNWd","width":960,"alt":"Supply chain infographic","height":540},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"Winning in the E-commerce Age","id":22106,"bundle":"embed_page","url":"/edgeverve-win-the-ecommerce-game","summary":"For CPGs, winning at E-commerce means leveraging an autonomous supply chain and execution platform that supports data harmonization, demand prediction, insight generation, improvements to the digital shelf—and more.","sponsored":true,"author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"teaserImage":{"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2022-08/1200x400_edgeverve_june22_v4.jpg?itok=CjBifH4T","alt":"Edgeverve","id":14840,"height":400,"width":1200},"topics":[{"name":"E-commerce","url":"/e-commerce"},{"name":"Infographic","url":"/infographic"},{"name":"Research and Reports","url":"/research-and-reports"},{"name":"Supply Chain Planning","url":"/supply-chain-planning-0"},{"name":"Supply Chain Execution","url":"/supply-chain-execution-0"},{"name":"Machine Learning","url":"/machine-learning"},{"name":"Artificial Intelligence","url":"/artificial-intelligence"},{"name":"Demand Planning","url":"/demand-planning"},{"name":"Supply Chain","url":"/supply-chain"},{"name":"Data & Analytics","url":"/data-analytics"},{"name":"Demand Forecasting","url":"/demand-forecasting"},{"name":"Demand Data Analytics","url":"/demand-data-analytics"}]},{"title":"Accelerating Innovation and Growth With Consumer Insights ","id":22184,"bundle":"whitepaper","url":"/accelerating-innovation-and-growth-consumer-insights","date":"2022-07-15T00:00:00","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"CGs are embracing consumer data and analytics to transform their businesses, but how can they tackle existing gaps? Learn more.","body":"
CPGs are constantly looking for new ways to gather and analyze valuable consumer insights, particularly in a post-cookie world. While there have been significant advancements in the space, allowing for accelerated growth and more personalization than ever before, challenges remain.
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Find out how CPGs can thrive in the world of data by establishing a unified strategy, embracing opportunities, and closing existing gaps to transform businesses with agility and speed.
Learn how Mars is getting ahead of the next disruption through the use of digital twins, and tuck away this tip sheet to improve your own supply chain resiliency.
In this infographic, discover actionable insights and strategies to optimize your RGM operations, enhance collaboration with retailers, and maximize profitability, with stories of success from The Kraft-Heinz Company, Altria Group, Coca-Cola, and more.
Download to learn how companies are opting for a better, more holistic RGM strategy, including success stories from Coca-Cola, Kimberly-Clark, Mrs. T’s Pierogies, and more.
Garnering an understanding of where and why consumers behave the way they do—in turn, maximizing brand performance is best achieved through spatial analytics.
If CPG brands want to remain competitive, outdated practices of the past can no longer be an option. Learn how to get the most value out of your field force by empowering reps and managers alike with the technology they need to make the greatest impact in-store and at shelf.
For CPGs, winning at E-commerce means leveraging an autonomous supply chain and execution platform that supports data harmonization, demand prediction, insight generation, improvements to the digital shelf—and more.