You Have the Data ... Why is No One Using It?!

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There’s no doubt that as consumer goods companies try to keep pace with increasing demands, the plethora of data at their fingertips can be insurmountable — and collecting it is only half the battle. Finding value is dependent on the ability to drive decisive action, so learn how and why brands are investing in AI and big data to unlock insight-driven decision making at scale.

As part of this, dig into what brands like PepsiCo are doing right, as well as what we can all learn from Google about bringing analytics into the business world.