Supply Chain

Nike Using Consumer Polling In Product Development For ‘Full-Circle’ Experiences
Nike is using consumer insights drawn from loyalty member polling within its product development for the first time.
Mapping Your Consumer Data Strategy
A unified consumer data strategy allows businesses to draw together data from multiple sources and manage interactions at every touchpoint. In this exclusive roadmap, find out the key steps to identify where the most valuable consumer data is coming from today – and how to best use it.

Direct to Consumer
DTC's Shifting Fit in the Consumer Insights Puzzle
To understand how DTC fits into today’s evolving consumer goods landscape, CGT drew together the latest research and perspectives from thought leaders to see where leading-edge brands are placing bets to gather actionable insights and get as close as possible to the needs of consumers.
Sponsored
Direct to Consumer
DTC’s Evolving Role in Building Privacy-Led Consumer Experiences
DTC provides a unique channel for CGs to personalize experiences and gather zero and first-party data without unnerving consumers or running afoul of ever-shifting privacy laws.
Supply Chain
Tapestry Weaves Consumer Data Through the Value Chain
Learn how the Coach and Stuart Weitzman parent is leveraging consumer data through the full value chain, embedding data into day-to-day decision making, while Kate Spade is contributing to change by giving its products a second life.
Sponsored
Direct to Consumer
CDP Use Cases in Consumer Goods
This video interview explores real-world examples of CDP use cases for consumer goods companies – like building robust first-party data, transforming customer relationships through DTC, decreasing reliance on IT and technical teams, and ultimately, delivering on customer acquisition and retention.
Supply Chain Planning
Tyson Foods Expanding Smart Factories
Donnie King, president and chief executive officer, gave us a glimpse into the company’s plans during the latest earnings call. Automation is a key part of the initiative.
E-commerce
How SVP Worldwide Brand PFAFF Is Elevating DTC and E-commerce Efforts
Learn how the redesigned website will enable PFAFF to take a swing at direct-to-consumer and expand e-commerce in North America.
Member Q&A
Preparing for the Future of IT: Trends and Takeaways From Infosys’ Parag Jain
Jain uncovers some of the most standout trends in the IT evolution, identifying the industry’s state of readiness, the opportunities that still exist (and where leadership should invest additional resources), and other takeaways executives should have on their radar.
Supply Chain Planning
Supply Chain Resiliency Remains Elusive for 95% of Companies, Says Gartner
How successful are companies across multiple industries as they look to achieve resiliency? The majority is failing, but can make these changes to shift toward success.
Sponsored
Omnichannel
From Vision to Reality: A Guide to Strategic Portfolio Management for CPGs
Planisware provides CPG companies with a single source of truth to complete global projects on time and on budget.
Personnel Moves
Under Helm of New CEO Hein Schumacher, Will Unilever Supply Chain See Increased Digital and Sustainable Innovation?
The leadership swap could bring significant change to the company if Schumacher’s track record over the last several years is any indication. Learn more.
Enterprise Resource Planning (ERP)
Levi’s Readies For DTC-Optimized On-Cloud ERP and Raises Bot Bar
Learn how the new system is expected to fuel the company's growing direct-to-consumer business.
Sustainability
Renfro Brands Bolsters Sustainability Efforts with Supply Chain Traceability Tech
Renfro Brands have announced plans to build on sustainability efforts through investment in product traceability software.