Straight Talk

Digital marketing is not just the CMO’s responsibility anymore.

Listen up skeptics: The benefits of long-term supply chain planning will be evident in no time.

The August 2017 digital edition of CGT takes a deep dive into data & analytics.

It’ll take more than spreadsheets to build effective integrated business planning capabilities.

Building out IoT capabilities may not be as expensive as some consumer goods executives may think.

Think it's too hard to improve capabilities and performance? Think again.

An industry expert reveals the reality behind one of the most commonly held misconceptions about predicting consumer behavior and accurately forecasting demand for products.

Most consumer goods companies have traditional R&D organizations that are driven by marketing and operations and completely focused on new product innovation. Yet, the word innovation has become more of a charter or strategic goal as companies strive to innovate in process areas across the business, even challenging fundamental business models. This months Straight Talk takes a look at how innovation can lead to success beyond product extensions and how new thinking can disrupt the status quo.