“Amazon Fashion’s goal is to create innovative experiences that make shopping for fashion online easier and more delightful for customers,” said Muge Erdirik Dogan, president of Amazon Fashion. “We’re excited to introduce Virtual Try-On for Shoes, so customers can try on thousands of styles from brands they know and love at their convenience, wherever they are. We look forward to listening and learning from customer feedback as we continue to enhance the experience and expand to more brands and styles.”
Virtual Try-On for Shoes also provides brands a new way to showcase their products and to make shopping for their styles more interactive.
“Innovation and elevating consumer experiences are at the core of New Balance. We’re excited to showcase our footwear selection in Amazon Fashion’s Virtual Try-On for Shoes as we continue to look for immersive ways to engage our shared customer base,” said Melissa Worth, senior vice president of North America at New Balance.
In addition to the new mobile tech, Amazon recently opened the doors to its first brick-and-mortar fashion store, Amazon Style, sporting women’s and men’s apparel, shoes, and accessories.
At The Americana at Brand in Los Angeles, CA, Amazon Style is designed to help shoppers using advanced technology, including machine learning algorithms that produce tailored, real-time recommendations for each customer as they shop and touchscreens to request items be delivered to fitting room closets in minutes, as well as rate items to get new personalized picks in real time. Amazon introduced the team running the high-tech store last month.