Managing the stores of first-party consumer data requires brands to act with a bit of finesse and a lot of thoughtfulness. Leverage the data properly and you'll create lasting, loyal relationships that revolve around customer value. Take one misstep in a world hyper-focused on the customer experience, and consumers will brand you "creepy" and flee.
Learn how to create meaningful connections that drive the crucial exchange of both data and value for brands, retailers and consumers alike. (And learn when enough is ... enough.)