ARTICLES BY THIS AUTHOR
- 10/10/2023
New Mars Petcare Chief Brand and Experience Officer Brings Tech to the Forefront
Mars, Incorporated is looking to overhaul its Petcare segment, focusing on digitalization and technology to drive business transformation. As part of this effort, the company has named Najoh Tita-Reid as its chief brand and experience officer of Petcare, a newly created role. - 10/6/2023
Levi’s End-to-End Supply Chain Investments Support Inventory Demand and Global DTC Focus
With growth at Levi's has come inventory-related strains on distribution centers. In order to alleviate the burden, the company is investing in end-to-end solutions. - 10/6/2023
Scenes From The Summit: 2023
The Consumer Goods Sales & Marketing Summit kicked off this week in Austin, Texas! Stay tuned for ongoing coverage from our 20th-anniversary event. - 10/6/2023
HanesBrands Leveraging Gen AI in Supply Chain Optimization Efforts
Apparel company HanesBrands is tapping generative AI technology in order to optimize its supply chain. - 10/6/2023
Outdoor Research Names Senior Vice President of Product
The outdoor gear and apparel retailer has named the former chief product officer at Athleta its new SVP of product. Learn who is jumping into the role. - 10/6/2023
La-Z-Boy Elevates Web Experience With 3D Product Renderings
La-Z-Boy is investing in technology to bring its furniture to life via its e-commerce experience. Website visitors will now be able to see a 3D configuration of La-Z-Boy products, with myriad customization options, to get a better idea of style and fit before visiting a physical retail store. - 10/3/2023
Kellogg’s Finalizes Company Split, Mondelēz Completes Gum Business Sell-Off
Kellanova now becomes a global snack conglomerate for brands like Pringles, Cheez-It, Pop-Tarts, Rice Krispies, Eggo, and more. Learn more. - 10/3/2023
P&G Leans Into Intelligent Fragrance Development Powered By AI
Procter & Gamble is optimizing its fragrance efforts by introducing scalable, AI-powered technology for improved malodor control. - 10/3/2023
Maybelline, Bacardi, 19 Crimes, Three Olives and Mattel Tap Tech for Immersive Brand Experiences
With an assortment of tech-powered offerings now available to enterprises willing to step outside the box, CG companies are learning to prevent loyalty burnout with efforts that immerse consumers into the world of the brand, tapping into technologies like augmented reality, virtual reality, and artificial intelligence. - 9/29/2023
Adidas and Traeger Grills Power Data Visualization With Gen AI
Consumer goods companies Adidas and Traeger Grills are the latest enterprises to tap into generative AI, opening up capabilities related to content creation, data visualization, and complex calculations.